Record Label Marketing

Record Label Marketing: Come Vendere e Promuovere la tua Musica

La terza edizione del libro Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era ti aiuta a capire come commercializzare in modo professionale le tue registrazioni musicali.

Il libro, in inglese, è pensato per i musicisti, cantanti e artisti indipendenti che vogliono approfondire gli aspetti del marketing musicale.

Il libro spiega i concetti fondamentali di marketing attraverso esempi basati sull’industria musicale. Utile se vuoi commercializzare la tua musica nell’era digitale.

La nuova edizione include:

  • Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR.An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business.
  • An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association.

Continua a leggere qui: Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era di Amy Macy, Clyde Philip Rolston, Paul Allen, Tom Hutchison.

Record Label Marketing

Photo by Tom Pottiger on Unsplash

Gli Autori di Record Label Marketing

Amy Macy

Professor in the Department of Recording Industry at Middle Tennessee State University.

She is the recipient of the Distinguished Educator in Distance Learning and the Outstanding Achievement in Instructional Technology. She has worked for labels including MTM, MCA, Sparrow Records, and the RCA Label Group where she marketed Martina McBride, Kenny Chesney, and Alabama. Amy was responsible for national retail sales at Walmart, Kmart, Target, and Best Buy, while coordinating marketing strategies nationally with RCA’s distributor Bertelsmann Music Group. She has been an artist in residence at the Country Music Hall of Fame.

Clyde Philip Rolston

Professor of Music Business in the Mike Curb College of Entertainment and Music Business at Belmont University.

Prior to joining the faculty at Belmont University he was a Vice President of Marketing at Centaur Records, Inc. While with Centaur Records, Dr. Rolston engineered and produced many projects, including recordings by the Philadelphia Trio and the London Symphony Orchestra. He is an active member of the Music and Entertainment Industry Educators Association. Dr. Rolston received a Ph.D. in Marketing from Temple University and has taught marketing to music business students for twenty years.

Paul Allen

Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press.

He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

Tom Hutchison

Professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University.

He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group.